TOPGUN Co., Ltd.

Year: 1986 | 1987 | 1989 | 1989 | 1991 | 1993 | 1997 | 2000 | 2000 | 2002 | 2006 | 2007 | 2013

1991 UCD Sound Ad.

An effective voiceover media in supermarkets in big cities all around Thailand. The advertisement that is voiced over will have an instant influence on the buyer’s decision. More Details

The Concept

UCD sound ad is the best supporting medium to penetrate up-c urban market. It is a store-wide advertising in provincial department store & supermarkets where your target consumers can make buying decision immediately.

UCD SOUND AD: The best supporting medium for urban UP – C Market.

To reach more than 2.6 million shoppers of 32 department stores in 20 key provinces.
Your target consumers can make buying decision immediately.
Your advertising message will get more attention as there will be Attention tune before your advertising spots.
Most cost efficiency, CPM is 104.61
Have proven record of resulting in sale increased.

Our UCD sound ad gives serious marketers the edge right in the stores, right where it counts. Up-country department stores and super market are super concentrated: “Share and Volume” Outlet, Much like their Bangkok counterparts. With your ad repeatedly announced throughout the stores’ own internal system, you get the last say in reminding shoppers that you’re products are the ones they should buy. Don’t lose out where it counts let UCD sound ad put you on the winning side of the war.

UCD SOUND PROGRAM

Your commercial will be broadcasted together with our tailor – made music cassette tape produced by selected DJS. The program will be run approximately from 10.00 A.M. to 8.00 P.M. Type of program will be as follows:

PROGRAM	TYPE OF PROGRAM	UCD SPECIALS
Jao Rong Hit Plik Paan Pleng Prod Hot Hit Tid Board Soft Track Yesterday Melody Hall of Music	Thai pop song Thai easy listening and hot hit Song in the past English pop Billboard song English easy listening song Instrumental easy listening song Instrumental jazz, piano, classic song	Thai music variety Entertainment focus Good things in Thailand Your style variety Billboard ranking report Entertainment suggestion Poem to music Pop music movement Motto Happiness in life

BROADCASTING SYSTEM

By rotating the spot, each product will have a fair chance to be broadcasted During the high traffic period, e.g. Saturday and Sunday: Lunch time, Evening after office hour.

SAMPLE OF SPOTS PLACMENT ON A BRODCASTING HOURS

DATE	1-15		16-30
DAY	ODD	EVEN	ODD	EVEN
TAPE SET TIME	TAPE SET A	TAPE SET B	TAPE SET A	TAPE SET B
10.00 - 11.00	SPOT X1*
11.00 - 12.00			SPOT X1*
12.00 - 13.00	SPOT X2
13.00 - 14.00			SPOT X2
14.00 - 15.00	SPOT X3
15.00 - 16.00			SPOT X3
16.00 - 17.00	SPOT X4
17.00 - 18.00			SPOT X4
18.00 - 19.00	SPOT X5
19.00 - 20.00			SPOT X5

***Total 4 spots/day day-on-day-off basis

SPOT X1*

- free of charge
- bonus spot that aim to

increase number of spot per day
reimburse the mistake that might really happen in the broadcasting process.
to ensure our 100% control on the number of spots that sponsor scheduled.

UCD SOUND AD RATE CARD 1992

VOLUME PERIOD	ONE PACKAGE	FOUR PACKAGE
3 Months	40.00 Bht./Spot	36.00 Bht./Spot
6 Months	36.00 Bht./Spot	32.50 Bht./Spot

Minimum Contract:

3 Months

One Package Included:

- 5 spots per day (one spot free of charge) (75-80 spots/a department store/month)
- total 32 department stores

Terms of Payment:

Within 30 days after the end of each advertising month, any overdue payment will be charged 3% Interest rate per month.

Note:

- sponsor must have product available in all 32 department stores that broadcasted the commercial spots.
- tonality of the spot should go along with good image of the department stores.

Material Requirement:

Quarter – inch tape reel

30- sec. Commercial spot

Deadline submitting tape reel:

On the 20th for the first half of the next advertising month on the 5th for the second half of the advertising month

UCD SOUND AD COVERAGE

Associated with PDs group (Puthorn Department Stores); the key department stores in up – country, we offer you 32 department stores in 20 key provinces as follows:

NORTH

Province	Name-List
Chiang mai Khumpangpetch	Tantraphan (Changpuak Branch) Tantraphan (Thapae Branch) Rimping Super Store (Nawarat Branch) The great department store
3 Provinces	6 Stores

CENTRAL & EAST

Province	Name-List
Nakhon sawan Chachoengsao Suphunburi Chunthaburi	Fairy land department store Eastern plaza Asia department store Chunthaburi plaza
4 Provinces	4 Stores

NORTH-EAST

Province	Name-List
Udon thani Khonkaen Ubon ratchatani Surin Nakhon ratchasima Chaiyaphum Burirum	Charoensri plaza Fairy plaza Zentoza department store Yingyong department store Sakunthai department store Surin plaza Petchkasem plaza Noris departmentstore The great department store Thaweekit plaza
7 Provinces	10 Stores

SOUTH

Province	Name-List
Songkhla (Hatyai) Chumporn Phuket Yala Pattani Narathiwas	Ocean department store Vogue department store Odean department store Diana department store Ocean shopping mall Phuket shopping center Ocean department store Super department store Super department store (Rue – dee branch) Super department store (Pipit branch) Dina department store Super department store
6 Provinces	12 Stores

One Package
(5 spots/day – on-day-off)

Month	Day Type	No. of spot			3 Month rate 40 Bht./spot	6 Month rate 36Bht./spot
Month	Day Type	Charged	Free	Total	3 Month rate 40 Bht./spot	6 Month rate 36Bht./spot
August	Even Day	1,920	480	2,400	76,800	69,120
August	Odd Day	2,048	512	2,560	81,920	73,728
September	Even Day	1,920	480	2,400	76,800	69,120
September	Odd Day	1,920	480	2,400	76,800	69,120
October	Even Day	1,920	480	2,400	76,800	69,120
October	Odd Day	2,048	512	2,560	81,920	73,728
November	Even Day	1,920	480	2,400	76,800	69,120
November	Odd Day	1,920	480	2,400	76,800	69,120
December	Even Day	1,920	480	2,400	76,800	69,120
December	Odd Day	2,048	512	2,560	81,920	73,728

Two Package
(10 spots/day – on-day-off)

Mont	Day Type	No. of spot			3 Month rate 40 Bht./spot	6 Month rate 36Bht./spot
Mont	Day Type	Charged	Free	Total	3 Month rate 40 Bht./spot	6 Month rate 36Bht./spot
August	Even Day	3,840	960	4,800	153,600	138,240
August	Odd Day	4,096	1,024	5,120	163,840	147,456
September	Even Day	3,840	960	4,800	153,600	138,240
September	Odd Day	3,840	960	4,800	153,600	138,240
October	Even Day	3,840	960	4,800	153,600	138,240
October	Odd Day	4,098	1,024	5,120	163,840	147,456
November	Even Day	3,840	960	4,800	153,600	138,240
November	Odd Day	3,840	960	4,800	153,600	138,240
December	Even Day	3,840	960	4,800	153,600	138,240
December	Odd Day	4,096	1,024	5,120	163,840	147,456
January	Even Day	3,840	960	4,800	153,600	138,240
January	Odd Day	4,096	1,024	5,120	163,840	147,456

Three Package
(10 spots on the first day)

Month	Day Type	No. of spot			3 Month rate 40Bht./spot	6 Month rate 36Bht./spot
Month	Day Type	Charged	Free	Total	3 Month rate 40Bht./spot	6 Month rate 36Bht./spot
August	Both Even& Odd Day	6,016	1,024	7,040	240,640	216,576
September	Both Even& Odd Day	5,760	1,000	6,720	230,400	207,360
October	Both Even& Odd Day	6,016	1,024	7,040	240,640	216,576
November	Both Even& Odd Day	5,760	1,000	6,720	230,400	207,360
December	Both Even& Odd Day	6,016	1,024	7,040	240,640	216,576

Four Package
(10 spots on the first day)

Month	Day Type	No. of spot			3 Monthrate 40 Bht./spot	6 Month rate 32.50Bht./spot
Month	Day Type	Charged	Free	Total	3 Monthrate 40 Bht./spot	6 Month rate 32.50Bht./spot
August	Both Even& Odd Day	7,936	1,964	9,920	285,696	257,920
September	Both Even& Odd Day	7,680	1,920	9,600	276,480	249,600
October	Both Even& Odd Day	7,936	1,984	9,920	285,696	257,920
November	Both Even& Odd Day	7,680	1,920	9,600	276,480	249,600
December	Both Even& Odd Day	7,936	1,984	9,920	258,696	257,920
January	Both Even& Odd Day	7,936	1,984	9,920	285,696	257,920

EST. NUMBER OF SHOPPERS IN 32 KEY DEPARTMENT STORES PER MONTH

Number of shoppers per department store per day:

Week day average
Week end average

2,300 persons
4,000 persons

Number of shoppers per department store per month:

2,300 persons x 22 days
4,000 persons x 8 days

50,600 persons
32,000 persons
82,600 persons

Number of shoppers in 32 keys department stores
2,643,200 persons / month

NOTE Est. based on data received from the owners of department stores.

                                                  Week day                 Week end
10.00-12.00     2   hrs.                  200                              600
12.00-13.00     1   hrs.                  250                              400
13.00-16.00     3   hrs.                  400                         1,200
16.00-19.00     3   hrs.                  850                         1,100
19.00-21.00     2   hrs.                  600                            700
                                                                        2,300                           4,000 (persons)

REACH, FREQUENCY, CPM

Reach & Frequency

Est. 2.643 million of shoppers / month
Assuming average frequency of visit 3 times / month

Reach:

881,000 active persons or
57.51% of the total urban
Population of 20 key provinces (1.532 M)

Frequency:

average 3 times

CPM

Budget for having commercial spot in every hour and everyday
Throughout the month 276,480 Baht

Total exposure per month 2,643,000 persons

CPM

104.61 Baht