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| Year: 1986 | 1987 | 1989 | 1989 | 1991 | 1993 | 1997 | 2000 | 2000 | 2002 | 2006 | 2007 | 2013 |
1989 Moblie Movie
An advertising media that captures the attention of people living upcountry through the then- famous kind of entertainment - mobile movies. More Details Less Details
The Concept
Intensive Rural Advertising & Marketing
Thailand is a country of nearly 60 million persons with only about 10 million persons living in Bangkok and other major urban centers. Outdoor movies are a favorite entertainment for the remaining 50 million consumers most of them work in agriculture, fishing or related occupations and live throughout the “up country” rural areas. A company which sponsors such and event therefore receives a tremendous amount or attention. At the same time. It provides an excellent opportunity to promote both the companies and their products.
A mobile-movie provides the opportunity to advertise on the big screen in addition to promoting the event and products beforehand through sound trucks and promotional materials. At the movie showing, product samples can be distributed.
And if you seek special push in distribution and off-takes to correct a particular weak market or to strengthen and already strong market against your competitors, we will design a special program to coordinate with Mobile-Movie drives for you.
With units assigned to different locals and regions, a wide audience can be directly selected and targeted.
All in all, a very comprehensive. Intensive marketing package for the rural market.
Mobile Movie
- Grow their own food and buy only basic consumer goods.
- Limited entertainment opportunity.
- Looking for group participation.
- Lower level of education which will limit level of understanding. Things especially advertising messages.
- Conservative to traditional believes or strong brand loyalty.
- Need active in-market activities to effect behavior.
- Head to reach by traditional distribution. They must make trip into town to buy and carry back goods to their own village for resell.
- They cover majority of non-municipal where the purchasing power is worthwhile.
- Is the best vehicle advertising and doing any marketing activities at minimum expenses.
Mobile movie unit in term of
Non-Munical is a key segment of Thai market with very different characteristics from urban market and that makes it hard to meaningful reach in term of advertising and distribution.
Non – Municipal characteristics
- From 40-500 households.- Grow their own food and buy only basic consumer goods.
- Limited entertainment opportunity.
- Looking for group participation.
- Lower level of education which will limit level of understanding. Things especially advertising messages.
- Conservative to traditional believes or strong brand loyalty.
- Need active in-market activities to effect behavior.
- Head to reach by traditional distribution. They must make trip into town to buy and carry back goods to their own village for resell.
A Further step to improve your market share.
The Mobile Movies
- Most popular entertainment that fits to non-municipal lifestyle. Most of local group gathering will have mobile movies as entertainment.- They cover majority of non-municipal where the purchasing power is worthwhile.
- Is the best vehicle advertising and doing any marketing activities at minimum expenses.
The Mobile movies works
The Mobile Movies
A) Mobile movie is the most promising non-municipal advertising medium- Direct communication and fit to level of understanding.
- Active/live persuations/trial generation.
- Exciting entertainment which will capture attention to your brand.
- Fits way of life.
- Gain leadership image.
Nature of local mobile movie
2 types of occasions
- Sponsored or free entrance
- Have to pay entrance ticket
Mobile movie unit in term of
- Fresher movie to draw more audiences
- Better quality of the AV system and the local mobile movies units will advertise the show in order to gain more audiences in order to make their own living.
- More professional imager and people are happy to pay entrance ticket
Local mobile movie operation
Procedures / Mechanics
- Before we schedule the movie. We go to the village headman to ask for permission and screen the movies.
- There will not be any other mobile unit show that night or during the past 4-5 days in order to ensure big audience at the scheduled night
- To screen/choose the movie that have never been show in the village to ensure big audience
- To make live announcement advertising about the movie to be shown and the sponsor product message.
- Construct mobile theatre and show the movie at night average 2-3 movies each night.
- We operate the movie average 25 different locations per month or 35 moobans that have worthwhile purchasing power.