Pond's Skin Consultation Units

To run nation-wide road show at department stores, universities and office buildings.

Objectives :
To establish Pond's brand image as the most expert in facial care
To educate comsumers to understand how to take facial care
To create understanding how to choose Pond's product range
To create trial
To build up excitement

Organics Hair Consultation Units

To run nation-wide road show at department stores, universities and office buildings.

Objectives :
To establish Organics' brand image to be the most expert in hair care and beauty
To educate comsumers how to take good care of their hair
To suggest Organics' product range
To build up excitement and immediate brand awareness
To create trial for Organics' product range

Sunlight Demonstration Unit

To demonstrate product efficacy at BKK and UP-C department stores

Objectives :
To clearify the experiment of the power of Sunlight that can chase the oil away in the TVC.
Brand awareness
Increasing Sales

Vim Demonstration Unit

To demonstrate product efficacy at BKK and UP-C department stores

Objectives :
To increase total Vim sales in Bangkok during June-Dec.'98.
To create brand/new product awareness/exposure in target areas.
To promote sales/off take of all Vim Range especially the New Vim Products.
To build new Vim brand image of modern & effective "Clean & Disinfect" in target areas.

Nestlé Disney Mulan Promotion Units

To promote / sales of Nestle's product through Nestle' Disney Mulan Promotion program during Oct.-Nov.,1998 in 71 Bkk. department stores

Epson Printer

To run roadshow in order to establish leadership image both in term of color and speed and at the end of 1999 to be #1 in Thai market

Epson is the best color quality ink-jet printer in the world.
Support : Highest DPI with variable size droplet means highest quality of color.
Epson is the fastest speed ink-jet printer in the world.
Unbeatable speed is proven by actual print run of a selected picture at the demonstration booth.

Lipton Wet Sampling

We individually served hot, refreshing, quality Lipton tea one bag one cup at a time to over 70,000 offices workers in over 2,000 companies in Bangkok right at their desks during office hours.

Wall's outlets summer program

To clean up 3,500 refrigerators and decorate the outlets with P.O.P. material.

Objectives :
To strengthen Wall's hygienic image.
To decorate every Wall's outlets with Wall's menu and summer POP materials.
To impress trade with our service in order to strengthen trade support.
To improve product display in order to facilitate consumers' selection and minimize product damage.
To set up database of Wall's outlets for future activities / operation with most efficiency and impact.

Nescafé Shake at Jatujak

Set up special team to clear out sales of the nearly expired product at Jatujak.

Sunlight Banner Placement

Place Sunlight Banner 1,000 units in 19 key provinces on April 1991.

Strategic Area of Placement
Main intersection in the Muang Municiple area.
Nearby department stores or fresh markets.
Main roads in the Muang Municiple area.