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| Year: 1986 | 1987 | 1989 | 1989 | 1991 | 1993 | 1997 | 2000 | 2000 | 2002 | 2006 | 2007 | 2013 |
1993 Inside Taxi ad.
The advertising leaflets that reach over 4.8 million target audience, plus the strong influence of the media, will change the meaning of the power of traditional leaflets. More Details Less Details
Better Sales Opportunity than any other Advertising Media
One reach is more than Enough because people Spend time with your Ad.
Why? Because of quality reach:
Why? Because of quality reach:
- Passengers cannot avoid seeing your ad since the Ad position is fixed in front of the audience.
- Reach passengers while they really have time to spend on your Ad. Nowadays, due to traffic in Bangkok, people have to stay on road 1-4 hours a day. There is plenty of time for your customers to know you through your advertisement.
Numbers of taxi passenger per month in Bangkok
| Frequency | Number of passenger | Number of passenger per day | Number of passenger per month | |
|---|---|---|---|---|
| Weight | Persons | |||
| Once a month | 16% | 64,000 | 30 | 1,920,000 |
| Once a week | 21% | 84,000 | 7 | 588,000 |
| Once per twice Day | 26% | 104,000 | 2 | 208,000 |
| Everyday | 20% | 80,000 | 1 | 80,000 |
| Other (UP-C) | 17% | 68,000 | 30 | 2,040,000 |
| Total population of BKK taxi passengers | 4,836,000 | |||
Taxi meter passenger profile
| Age | 20-34 years old | 64% |
| Sex | - Male | 48% |
| - Female | 52% | |
| Occupation | - Working people | 74% |
| - Student | 21% | |
| Frequency | - Everyday | 20% |
| - Everyday 2-3 days | 26% | |
| - Every week | 21% | |
| Time spent per trip | More than ½ hour | 93% |
| Financial Status | - Possessing credit card | 43% |
| - Possessing pager | 27% | |
| - Possessing mobile phone | 23% | |
| Average number of passenger per time | 2 | |
| Seated | - Font | 20% |
| - Rear | 80% | |
Products that fit in Inside-Taxi Ad.
- Premium consumer products.
As target group has high purchasing power.
- Products that solve Problem derived from traffic jams
Such as
- mobile phone
- pager
- snack etc.
- Restaurant/ fast food - Products that fit in convenient city life-style
As target group has high purchasing power.
Such as electric appliance, credit card.
- Products that need to give more information to consumer
Such as catalog and/or detail product features i.e. OA products, camera.
Effective way to use Inside Taxi Ad.
- Ads should be fresh
Recommend to change Ad every month and/or have various series at a time
- Be single minded, give on reason at a time.
Recommend to develop in various series if have many reasons
- Real picture is better than graphic if possible
- The effectiveness depends on number of taxi.
2,000 taxis reach 2,400,000 people*
- The effectiveness depends on the promotion deal itself.
- Sometimes soft sales such as educating and entertaining approach work well to consumer.
- 20 trips / day / taxi
- 2 passengers/trip
- 30 days / month
- 1,200 passengers / taxi / month
Quality Reach 1,200 Passengers per taxi per month
| No. of taxi | No. of passenger per month | ||
|---|---|---|---|
| Total | Front seat | Rear seat | |
| 1,000 | 1,200,000 | 240,000 | 960,000 |
| 2,000 | 2,400,000 | 480,000 | 1,920,000 |
Why taxi need to score 1,200 passenger per month.
Because this is the minimum breakeven that a taxi driver has to score to make a living.
Because this is the minimum breakeven that a taxi driver has to score to make a living.
Taxi earning per day to cover expense
| Car rental | 450 Baht |
| Gasoline | 200 Baht |
| Meal | 100 Baht |
| Take home | 100 Baht |
| ***Total*** | 850 Baht |
|---|
Rate card of Inside Taxi Ad
| Taxi Period | 200 Ads (taxies) up (Baht) |
500 Ads (taxies) up (Baht) |
1,000 Ads (taxies) up (Baht) |
|---|---|---|---|
| 3 Months | 300 | 285 | 271 |
| 6 Months | 285 | 271 | 257 |
| 12 Months | 271 | 257 | 244 |
CPM Estimated actual audience (not opportunity to see)
1 car = 1,200x0.8 = 960 Exposures / month
1,000 cars = 960,000 Exposures / month
Rate 1,000 cars 3 month : 271 Baht / Ad / Month
CPM actual see per car = (271,000 / 960,000) x 1,000 = 282.24 Baht
Note : CPM actual see is more worthwhile than CPM opportunity to see as it offers
Better sale opportunity or better advertising impact result.
1,000 cars = 960,000 Exposures / month
Rate 1,000 cars 3 month : 271 Baht / Ad / Month
CPM actual see per car = (271,000 / 960,000) x 1,000 = 282.24 Baht
Note : CPM actual see is more worthwhile than CPM opportunity to see as it offers
Better sale opportunity or better advertising impact result.
Dimension of Ad Card
Art Work : 10.5 cms x 20.5 cms
Production cost of Ad Card : 12,000 Baht per design
(200 – 1,000 Ad.)