| No. of sample | Brand | Unaided Recall | (%) | Aided Recall | (%) | Brand awareness | (%) | Average frequency per month/per person |
| 300 | HARD ROCK CAFE | 9 | 3.1% | 99 | 34.4% | 108 | 37.5% | 16.0 |
| 300 | LABELLO | 5 | 1.7% | 135 | 46.9% | 140 | 48.6% | 19.9 |
| 300 | LAY'S | 25 | 8.7% | 146 | 50.7% | 171 | 59.4% | 25.2 |
| 300 | ENO | 2 | 0.7% | 70 | 24.3% | 72 | 25.0% | 14.6 |
| 300 | LIPTON ICE TEA | 11 | 3.8% | 163 | 56.6% | 174 | 60.4% | 20.3 |
| 300 | WAI WAI QUICK CUP | 12 | 4.2% | 158 | 54.9% | 170 | 59.0% | 23.4 |
| 300 | MUN MUN | 11 | 3.8% | 131 | 45.5% | 142 | 49.3% | 25.3 |
| 300 | AC DELCO | 0 | 0.0% | 12 | 4.2% | 12 | 4.2% | 5.3 |
| 300 | T.I.S.I. | 2 | 0.7% | 23 | 8.0% | 25 | 8.7% | 18.5 |
| 300 | POLO | 4 | 1.4% | 120 | 41.7% | 124 | 43.1% | 19.0 |
| 300 | STANDARD CHARTERED | 2 | 0.7% | 15 | 5.2% | 17 | 5.9% | 13.9 |
| 300 | SWENSEN'S | 3 | 1.0% | 63 | 21.9% | 66 | 22.9% | 22.1 |
| 300 | GUINNESS | 3 | 1.0% | 25 | 8.7% | 28 | 9.7% | 25.4 |
| 300 | UNI CORRECTION PEN | 0 | 0.0% | 23 | 8.0% | 23 | 8.0% | 25.3 |
| 300 | HARMONY | 2 | 0.7% | 68 | 23.6% | 70 | 24.3% | 24.4 |
| 300 | LOFT | 12 | 4.2% | 35 | 12.2% | 47 | 16.3% | 13.7 |
| 300 | SHINAWATRA DIRECTORIES | 10 | 3.5% | 112 | 38.9% | 122 | 42.4% | 18.2 |
| 300 | KLEEN SHOES | 2 | 0.7% | 82 | 28.5% | 84 | 29.2% | 22.5 |
| 300 | QUICK SHINE | 0 | 0.0% | 25 | 8.7% | 25 | 8.7% | 8.9 |
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