| No. of sample | Brand | Unaided Recall | (%) | Aided Recall | (%) | Brand awareness | (%) | Average frequency per month/per person |
| 300 | SMART BONUS | 5 | 1.7% | 121 | 42.0% | 126 | 43.8% | 19.0 |
| 300 | T.A.T. | 2 | 0.7% | 22 | 7.6% | 24 | 8.3% | 9.7 |
| 300 | XEROX | 6 | 2.1% | 91 | 31.6% | 97 | 33.7% | 15.6 |
| 300 | KIMBIES | 3 | 1.0% | 108 | 37.5% | 111 | 38.5% | 15.5 |
| 300 | MITR PHOL | 4 | 1.4% | 110 | 38.2% | 114 | 39.6% | 17.5 |
| 300 | ROCK EXPRESS | 3 | 1.0% | 38 | 13.2% | 41 | 14.2% | 11.0 |
| 300 | ST. LUKE SOAP | 9 | 3.1% | 99 | 34.4% | 108 | 37.5% | 21.2 |
| 300 | CASTROL | 9 | 3.1% | 152 | 52.8% | 161 | 55.9% | 22.3 |
| 300 | HONEY QUEEN | 2 | 0.7% | 17 | 5.9% | 19 | 6.6% | 8.5 |
| 300 | SIANG PURE EIEW | 17 | 5.9% | 135 | 46.9% | 152 | 52.8% | 21.2 |
| 300 | Mc DONALD'S | 13 | 4.5% | 138 | 47.9% | 151 | 52.4% | 18.8 |
Note :
Sample size of male : female = 150:150
Sample size of car : bus = 150:150
* * * By CRIB ASSUMPTION UNIVERSITY * * *