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Research
Executive summary




Reach (see AD. pass month) 96%
Average frequency(per day per person) 6
Unaided recall 0.0 - 8.7 %
Brand Awareness 4.2 - 60.4 %
CPM (Calculate from brand awareness not opportunity to see) 10.015 BAHT
Remark

The factor which affect to brand awareness, unaided recall and frequency are as follows :

Number of TUK TUK
Period of time
Creative design
Appealing of brand / brand category


*Tuk Tuk Ad Research (July 9 - 13, 1997)


* * * By CRIB ASSUMPTION UNIVERSITY * * *

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