1986 Taxi Ad.
A widely-accessed media on taxi’s rear window that effectively reaches both taxi passengers and pedestrians.1987 A-Team
A marketing task force that helps our clients effectively reaches the end-user. More Details
The Concept
Top Gun also provides marketing services by our "A-TEAM" : The most professional
action-oriented troubleshooter & marketeer.
"A-TEAM" is Top Gun in field, in-market force to carry our direct and distinctive
promotional
campaigns. Our caliber covers a wide spectrum of services to facilitate clients' need
in
executing their marketing activities like Organic Hair Consultation Program, Pond's
Consultation
Program, Epson, Vaseline Consultation Program, Sunlight, Vim, etc.
We make the dreams of marketing experts COME TRUE !
Vaseline Consultation Unit
To run nation-wide road show at department stores, universities and office buildings
Objectives :
To uplift brand image and to strengthen brand awareness
To build good relationship and good impression to consumers
To announce Vaseline brand expertise
To stimulate purchase intention
To educate Vaseline product distinctive end benefit from competitors
To get consumer database for further promotional scheme
To uplift brand image and to strengthen brand awareness
To build good relationship and good impression to consumers
To announce Vaseline brand expertise
To stimulate purchase intention
To educate Vaseline product distinctive end benefit from competitors
To get consumer database for further promotional scheme
Pond's Skin Consultation Units
To run nation-wide road show at department stores, universities and office buildings.
Objectives :
To establish Pond's brand image as the most expert in facial care
To educate comsumers to understand how to take facial care
To create understanding how to choose Pond's product range
To create trial
To build up excitement
To establish Pond's brand image as the most expert in facial care
To educate comsumers to understand how to take facial care
To create understanding how to choose Pond's product range
To create trial
To build up excitement
Organics Hair Consultation Units
To run nation-wide road show at department stores, universities and office buildings.
Objectives :
To establish Organics' brand image to be the most expert in hair care and beauty
To educate comsumers how to take good care of their hair
To suggest Organics' product range
To build up excitement and immediate brand awareness
To create trial for Organics' product range
To establish Organics' brand image to be the most expert in hair care and beauty
To educate comsumers how to take good care of their hair
To suggest Organics' product range
To build up excitement and immediate brand awareness
To create trial for Organics' product range
Sunlight Demonstration Unit
To demonstrate product efficacy at BKK and UP-C department stores
Objectives :
To clearify the experiment of the power of Sunlight that can chase the oil away in the TVC.
Brand awareness
Increasing Sales
To clearify the experiment of the power of Sunlight that can chase the oil away in the TVC.
Brand awareness
Increasing Sales
Vim Demonstration Unit
To demonstrate product efficacy at BKK and UP-C department stores
Objectives :
To increase total Vim sales in Bangkok during June-Dec.'98.
To create brand/new product awareness/exposure in target areas.
To promote sales/off take of all Vim Range especially the New Vim Products.
To build new Vim brand image of modern & effective "Clean & Disinfect" in target areas.
To increase total Vim sales in Bangkok during June-Dec.'98.
To create brand/new product awareness/exposure in target areas.
To promote sales/off take of all Vim Range especially the New Vim Products.
To build new Vim brand image of modern & effective "Clean & Disinfect" in target areas.
Nestlé Disney Mulan Promotion Units
To promote / sales of Nestle's product through Nestle' Disney Mulan Promotion program during Oct.-Nov.,1998 in 71 Bkk. department stores
Epson Printer
To run roadshow in order to establish leadership image both in term of color and speed and at the end of 1999 to be #1 in Thai market
Epson is the best color quality ink-jet printer in the world.
Support : Highest DPI with variable size droplet means highest quality of color.
Epson is the fastest speed ink-jet printer in the world.
Unbeatable speed is proven by actual print run of a selected picture at the demonstration booth.
Lipton Wet Sampling
We individually served hot, refreshing, quality Lipton tea one bag one cup at a time to over 70,000 offices workers in over 2,000 companies in Bangkok right at their desks during office hours.
Fresh Market Demonstration
We run Demonstration Units in fresh markets both in Bangkok and Up-Country for more than 3,000 operations.
Wall's outlets summer program
To clean up 3,500 refrigerators and decorate the outlets with P.O.P. material.
Objectives :
To strengthen Wall's hygienic image.
To decorate every Wall's outlets with Wall's menu and summer POP materials.
To impress trade with our service in order to strengthen trade support.
To improve product display in order to facilitate consumers' selection and minimize product damage.
To set up database of Wall's outlets for future activities / operation with most efficiency and impact.
To strengthen Wall's hygienic image.
To decorate every Wall's outlets with Wall's menu and summer POP materials.
To impress trade with our service in order to strengthen trade support.
To improve product display in order to facilitate consumers' selection and minimize product damage.
To set up database of Wall's outlets for future activities / operation with most efficiency and impact.
Nescafé Shake at Jatujak
Set up special team to clear out sales of the nearly expired product at Jatujak.Sunlight Banner Placement
Place Sunlight Banner 1,000 units in 19 key provinces on April 1991.
Strategic Area of Placement
Main intersection in the Muang Municiple area.
Nearby department stores or fresh markets.
Main roads in the Muang Municiple area.
Main intersection in the Muang Municiple area.
Nearby department stores or fresh markets.
Main roads in the Muang Municiple area.
Song Thaew Ad in Up-Country
We placed 12,000 Ads on Song Thaew Car in 34 provinces in North and Northeast in May,1997.
Top Gun's product sampling operating process
Recruitment booth at Key UniversityWalk in and fill in application
Interview Session
1998 : 5,717 applications.
1,573 persons pass the interview and after training exam.
1,573 persons pass the interview and after training exam.
Top Gun's product sampling operating process
Product KnowledgeWorking Attitude & Role
Distribution Script
Question & Answer
TopGun Rule & Punishment
Verbal Examination (Individual)
Top Gun's product sampling operating process
Daily brief in the morningReview do & don't
Back up team to help stock & delivery
Active hand over product sampling with key message script
Top Gun's product sampling operating process
Field supervision- 1 person : 3 department stores
Strickly control by executives
- 1 piece per person
- Right target group
- Traffic flow
Control Center
- To keep in touch every 2 hours performance
1989 Tuk Tuk Ad.
The very first mobile advertising that can reaches every single street in Bangkok via the Tuk Tuks. This is one of the most effective advertisements that use the lowest budget.1989 Moblie Movie
An advertising media that captures the attention of people living upcountry through the then- famous kind of entertainment - mobile movies. More Details
The Concept
Intensive Rural Advertising & Marketing
Thailand is a country of nearly 60 million persons with only about 10 million persons living in Bangkok and other major urban centers. Outdoor movies are a favorite entertainment for the remaining 50 million consumers most of them work in agriculture, fishing or related occupations and live throughout the “up country” rural areas. A company which sponsors such and event therefore receives a tremendous amount or attention. At the same time. It provides an excellent opportunity to promote both the companies and their products.
A mobile-movie provides the opportunity to advertise on the big screen in addition to promoting the event and products beforehand through sound trucks and promotional materials. At the movie showing, product samples can be distributed.
And if you seek special push in distribution and off-takes to correct a particular weak market or to strengthen and already strong market against your competitors, we will design a special program to coordinate with Mobile-Movie drives for you.
With units assigned to different locals and regions, a wide audience can be directly selected and targeted.
All in all, a very comprehensive. Intensive marketing package for the rural market.
Mobile Movie
- Grow their own food and buy only basic consumer goods.
- Limited entertainment opportunity.
- Looking for group participation.
- Lower level of education which will limit level of understanding. Things especially advertising messages.
- Conservative to traditional believes or strong brand loyalty.
- Need active in-market activities to effect behavior.
- Head to reach by traditional distribution. They must make trip into town to buy and carry back goods to their own village for resell.
- They cover majority of non-municipal where the purchasing power is worthwhile.
- Is the best vehicle advertising and doing any marketing activities at minimum expenses.
Mobile movie unit in term of
Non-Munical is a key segment of Thai market with very different
characteristics from urban market and that makes it hard
to meaningful reach in term of advertising and distribution.
Non – Municipal characteristics
- From 40-500 households.- Grow their own food and buy only basic consumer goods.
- Limited entertainment opportunity.
- Looking for group participation.
- Lower level of education which will limit level of understanding. Things especially advertising messages.
- Conservative to traditional believes or strong brand loyalty.
- Need active in-market activities to effect behavior.
- Head to reach by traditional distribution. They must make trip into town to buy and carry back goods to their own village for resell.
A Further step to improve your market share.
The Mobile Movies
- Most popular entertainment that fits to non-municipal lifestyle. Most of local group gathering will have mobile movies as entertainment.- They cover majority of non-municipal where the purchasing power is worthwhile.
- Is the best vehicle advertising and doing any marketing activities at minimum expenses.
The Mobile movies works
The Mobile Movies
A) Mobile movie is the most promising non-municipal advertising medium- Direct communication and fit to level of understanding.
- Active/live persuations/trial generation.
- Exciting entertainment which will capture attention to your brand.
- Fits way of life.
- Gain leadership image.
Nature of local mobile movie
2 types of occasions
- Sponsored or free entrance
- Have to pay entrance ticket
Mobile movie unit in term of
- Fresher movie to draw more audiences
- Better quality of the AV system and the local mobile movies units will advertise the show in order to gain more audiences in order to make their own living.
- More professional imager and people are happy to pay entrance ticket
Local mobile movie operation
Procedures / Mechanics
- Before we schedule the movie. We go to the village
headman
to ask for permission and screen the movies.
- There will not be any other mobile unit show that night or during the past 4-5 days in order to ensure big audience at the scheduled night
- To screen/choose the movie that have never been show in the village to ensure big audience
- To make live announcement advertising about the movie to be shown and the sponsor product message.
- Construct mobile theatre and show the movie at night average 2-3 movies each night.
- We operate the movie average 25 different locations per month or 35 moobans that have worthwhile purchasing power.
1991 UCD Sound Ad.
An effective voiceover media in supermarkets in big cities all around Thailand. The advertisement that is voiced over will have an instant influence on the buyer’s decision. More DetailsUCD sound ad is the best supporting medium to penetrate up-c urban market. It is a store-wide advertising in provincial department store & supermarkets where your target consumers can make buying decision immediately.
UCD SOUND AD: The best supporting medium for urban UP – C Market.
- To reach more than 2.6 million shoppers of 32 department stores in 20 key provinces.
- Your target consumers can make buying decision immediately.
- Your advertising message will get more attention as there will be Attention tune before your advertising spots.
- Most cost efficiency, CPM is 104.61
- Have proven record of resulting in sale increased.
Our UCD sound ad gives serious marketers the edge right in the stores, right where it counts. Up-country department stores and super market are super concentrated: “Share and Volume” Outlet, Much like their Bangkok counterparts. With your ad repeatedly announced throughout the stores’ own internal system, you get the last say in reminding shoppers that you’re products are the ones they should buy. Don’t lose out where it counts let UCD sound ad put you on the winning side of the war.
UCD SOUND PROGRAM
Your commercial will be broadcasted together with our tailor – made music cassette tape produced by selected DJS. The program will be run approximately from 10.00 A.M. to 8.00 P.M. Type of program will be as follows:
BROADCASTING SYSTEM
By rotating the spot, each product will have a fair chance to be broadcasted During the high traffic period, e.g. Saturday and Sunday: Lunch time, Evening after office hour.SAMPLE OF SPOTS PLACMENT ON A BRODCASTING HOURS
***Total 4 spots/day day-on-day-off basis
SPOT X1*
- free of charge
- bonus spot that aim to
- bonus spot that aim to
- increase number of spot per day
- reimburse the mistake that might really happen in the broadcasting process.
- to ensure our 100% control on the number of spots that sponsor scheduled.
UCD SOUND AD RATE CARD 1992
Minimum Contract:
3 Months
One Package Included:
- 5 spots per day (one spot free of charge) (75-80 spots/a
department store/month)
- total 32 department stores
- total 32 department stores
Terms of Payment:
Within 30 days after the end of each advertising month, any
overdue payment will be charged 3% Interest rate per month.
Note:
- sponsor must have product available in all 32 department
stores that broadcasted the commercial spots.
- tonality of the spot should go along with good image of the department stores.
- tonality of the spot should go along with good image of the department stores.
Material Requirement:
Quarter – inch tape reel
30- sec. Commercial spot
30- sec. Commercial spot
Deadline submitting tape reel:
On the 20th for the first half of the next advertising month on
the 5th for the second half of the advertising month
UCD SOUND AD COVERAGE
Associated with PDs group (Puthorn Department Stores); the key department stores in up – country, we offer you 32 department stores in 20 key provinces as follows:
One Package
(5 spots/day – on-day-off)
(5 spots/day – on-day-off)
Two Package
(10 spots/day – on-day-off)
(10 spots/day – on-day-off)
Three Package
(10 spots on the first day)
(10 spots on the first day)
Four Package
(10 spots on the first day)
(10 spots on the first day)
EST. NUMBER OF SHOPPERS IN 32 KEY DEPARTMENT STORES PER MONTH
Number of shoppers per department store per day:
Number of shoppers per department store per month:
Week day average
Week end average
Week end average
2,300 persons
4,000 persons
4,000 persons
2,300 persons x 22 days
4,000 persons x 8 days
4,000 persons x 8 days
50,600 persons
32,000 persons
82,600 persons
32,000 persons
82,600 persons
Number of shoppers in 32 keys
department
stores
2,643,200 persons / month
NOTE Est. based on data received from the owners of department stores.
2,643,200 persons / month
NOTE Est. based on data received from the owners of department stores.
Week
day
Week end
10.00-12.00 2
hrs.
200
600
12.00-13.00 1
hrs.
250
400
13.00-16.00 3
hrs.
400
1,200
16.00-19.00 3
hrs.
850
1,100
19.00-21.00 2
hrs.
600
700
2,300
4,000 (persons)
REACH, FREQUENCY, CPM
Reach & Frequency
Est. 2.643 million of
shoppers
/ month
Assuming average frequency of visit 3 times / month
Assuming average frequency of visit 3 times / month
Reach:
881,000 active persons or
57.51% of the total urban
Population of 20 key provinces (1.532 M)
57.51% of the total urban
Population of 20 key provinces (1.532 M)
Frequency:
average 3 times
CPM
Budget for having commercial spot in every hour and everyday
Throughout the month 276,480 Baht
Total exposure per month 2,643,000 persons
Throughout the month 276,480 Baht
Total exposure per month 2,643,000 persons
CPM
104.61 Baht
1993 Inside Taxi ad.
The advertising leaflets that reach over 4.8 million target audience, plus the strong influence of the media, will change the meaning of the power of traditional leaflets. More DetailsBetter Sales Opportunity than any other Advertising Media
One reach is more than Enough because
people
Spend time with your Ad.
Why? Because of quality reach:
Why? Because of quality reach:
- Passengers cannot avoid seeing your ad since the Ad position is fixed in front of the audience.
- Reach passengers while they really have time to spend on your Ad. Nowadays, due to traffic in Bangkok, people have to stay on road 1-4 hours a day. There is plenty of time for your customers to know you through your advertisement.
Numbers of taxi passenger per month in Bangkok
Taxi meter passenger profile
Products that fit in Inside-Taxi Ad.
-
Premium consumer products.
As target group has high purchasing power.
-
Products that solve Problem derived from traffic jams
Such as
- mobile phone
- pager
- snack etc.
- Restaurant/ fast food -
Products that fit in convenient city life-style
As target group has high purchasing power.
Such as electric appliance, credit card.
-
Products that need to give more information to consumer
Such as catalog and/or detail product features i.e. OA products, camera.
Effective way to use Inside Taxi Ad.
-
Ads should be fresh
Recommend to change Ad every month and/or have various series at a time
-
Be single minded, give on reason at a time.
Recommend to develop in various series if have many reasons
- Real picture is better than graphic if possible
-
The effectiveness depends on number of taxi.
2,000 taxis reach 2,400,000 people*
- The effectiveness depends on the promotion deal itself.
-
Sometimes soft sales such as educating and entertaining
approach
work well to consumer.
- 20 trips / day / taxi
- 2 passengers/trip
- 30 days / month
- 1,200 passengers / taxi / month
Quality Reach 1,200 Passengers per taxi per month
Why taxi need to score 1,200 passenger
per
month.
Because this is the minimum breakeven that a taxi driver has to score to make a living.
Because this is the minimum breakeven that a taxi driver has to score to make a living.
Taxi earning per day to cover expense
Rate card of Inside Taxi Ad
CPM Estimated actual audience (not opportunity to see)
1 car = 1,200x0.8 = 960 Exposures / month
1,000 cars = 960,000 Exposures / month
Rate 1,000 cars 3 month : 271 Baht / Ad / Month
CPM actual see per car = (271,000 / 960,000) x 1,000 = 282.24 Baht
Note : CPM actual see is more worthwhile than CPM opportunity to see as it offers
Better sale opportunity or better advertising impact result.
1,000 cars = 960,000 Exposures / month
Rate 1,000 cars 3 month : 271 Baht / Ad / Month
CPM actual see per car = (271,000 / 960,000) x 1,000 = 282.24 Baht
Note : CPM actual see is more worthwhile than CPM opportunity to see as it offers
Better sale opportunity or better advertising impact result.
Dimension of Ad Card
Art Work : 10.5 cms x 20.5 cms
Production cost of Ad Card : 12,000 Baht per design
(200 – 1,000 Ad.)
1997 TopGun’s Billboard Network
An outstanding billboard networks in big provinces. More DetailsFor enquiries about our products and services:
Consumer ServiceTel: (662)-711-1685 ( 17 lines)
Fax: (662)-711-1038
E-mail: oohmedia@topgunthailand.com
Monday-Friday 8.30 am. - 5.00 pm.
1999 Jobtopgun.com
A meeting point for companies seeking the perfect employees and for jobseekers seeking the perfect job. More Detail >>2000 Superresume
A new form of electronic resume that helps HR quickly, easily, effectively, and completely read candidates in depth. More Detail >>2002 Super E-Recruit
An e-recruitment system that helps HR more objectively and effectively manage the recruiting process More Detail >>2006 Topgun Recruitment Agency
A headhunter service that helps leading companies find the best profile workforces under the principle “Put the right man in the right job”. More Details
Everything is
Professional
We are a professional team working with an effective searching system to outstand your potential candidates within a clickFast
Your assignment is normally done within 1 week.Full supportive
Everything is done for you from searching potential candidates, preinterviewing and screening process until the position is fulfilled.
Job Fields
Cover all job fields
More than 3,526,511 of jobseekers in our database come from a wide range of fields. We ensure that you have the most relevant and qualified candidates Number of Candidates in all occupations
Meet your
specific
requirement
Our Super Resume provides candidates' background in very details past industry,
past company, strengths & skills, interests,
all what you want
