The Concept | Mobile Movie

Non-Munical is a key segment of Thai market with very different characteristics from urban market and that makes it hard to meaningful reach in term of advertising and distribution.   

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Non – Municipal characteristics


    - From 40-500 households.
    - Grow their own food and buy only basic consumer goods.
    - Limited entertainment opportunity.
    - Looking for group participation.
    - Lower level of education which will limit level of understanding. Things especially   advertising messages.
    - Conservative to traditional believes or strong brand loyalty.
    - Need active in-market activities to effect behavior.
    - Head to reach by traditional distribution. They must make trip into town to buy and carry   back goods to their own village for resell.

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