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To demonstrate product efficacy at BKK and UP-C department stores | |||
| Objectives : | ||||
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To increase total Vim sales in Bangkok during June-Dec.'98. | |||
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To create brand/new product awareness/exposure in target areas. | |||
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To promote sales/off take of all Vim Range especially the New Vim Products. | |||
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To build new Vim brand image of modern & effective |
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