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To run nation-wide road show at department stores, universities and office buildings | |||
| Objectives : | ||||
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To establish Pond's brand image as the most expert in facial care | |||
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To educate comsumers to understand how to take facial care | |||
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To create understanding how to choose Pond's product range | |||
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To create trial | |||
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To build up excitement | |||
