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CPM
Estimated actual audience (not opportunity to see)
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1 car = 1,200x0.8 = 960 Exposures / month
1,000 cars = 960,000 Exposures / month
Rate 1,000 cars 3 month : 271 Baht / Ad / Month
CPM actual see per car = (271,000 / 960,000) x 1,000 = 282.24 Baht
Note : CPM actual see is more worthwhile than CPM opportunity to see as it offers
Better sale opportunity or better advertising impact result.
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