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Product sampling
The weakness in operating every product sampling program when lowest cost per price is over emphasized.

Some companies can do low cost per piece because :
1. More than one piece of product sample being distributed to single consumer : just adding up another piece of product sample, the cost can be reduced by half. You imagine if more than two, what will happen on the costing and quotation structure.
2. Lack of control can cause product sample being stolen by the persons who distribute the products : in most cases, not just one or two pieces but a carton or cartons. This will elude the cost and pricing structure.
3. Duplication of distribution to the same target consumer because of :
A> Doing a wrong flow of distribution of product sampling at the same place.
B> Repeating the distribution of product sampling at the same location especially in public place. ( The right way is to finish it within one day.)
Duplication also effects the cost and pricing structure.



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