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To run nation-wide road show at department stores, universities and office buildings | |||
| Objectives : | ||||
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To establish Organics' brand image to be the most expert in hair care and beauty | |||
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To educate comsumers how to take good care of their hair | |||
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To suggest Organics' product range | |||
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To build up excitement and immediate brand awareness | |||
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To create trial for Organics' product range | |||
