Product sampling The idea costing
Target group :

- Female
- 18-45 age group (depends on location)
- A,B,C SES.

Location	Recommended maximum number of samples distributed	Unit cost
		First Brand	Second Brand
BKK
-Department store	640,000	1.00	0.55
-Business street & building	100,000	1.10	0.60
-Goverment office	45,000	1.10	0.60
-University & College	150,000	1.10	0.60
Total BKK	935,000
Up-country (20 key provinces)
69 Key Department stores	400,000	3.00	2.00

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