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To run nation-wide road show at department stores, universities and office buildings | |||
| Objectives : | ||||
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To uplift brand image and to strengthen brand awareness | |||
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To build good relationship and good impression to consumers | |||
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To announce Vaseline brand expertise | |||
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To stimulate purchase intention | |||
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To educate Vaseline product distinctive end benefit from competitors | |||
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To get consumer database for further promotional scheme | |||
