• Ads should be fresh

Recommend to change Ad every month and/or have various series at a time

• Be single minded, give on reason at a time.

Recommend to develop in various series if have many reasons

• Real picture is better than graphic if possible

• The effectiveness depends on number of taxi.

2,000 taxis reach 2,400,000 people*

• The effectiveness depends on the promotion deal itself.

• Sometimes soft sales such as educating and entertaining approach work well to consumer.
  
       - 20 trips / day / taxi
       - 2 passengers/trip
       - 30 days / month
       - 1,200 passengers / taxi / month