| |
 |
|
 |
| |
| |
 |
|
| |
| Reach valuable target group who have
Purchasing power
|
Taxi meter passenger profile
|
Age |
20-34 years old |
64% |
Sex |
- Male |
48% |
- Female |
52% |
Occupation |
- Working people |
74% |
- Student |
21% |
Frequency
|
- Everyday |
20% |
- Everyday 2-3 days |
26% |
- Every week |
21% |
Time spent per trip |
More than ½ hour |
93% |
Financial Status
|
- Possessing credit card |
43% |
- Possessing pager |
27% |
- Possessing mobile phone |
23% |
Average number of passenger per time |
2 |
Seated
|
- Font |
20% |
- Rear |
80% |
|
|
|
 |
|
|
|